Our mission
To be
the Purveyor of Gearto those whoplay,work,and servewith passion
Our Founders
Mark is a serial entrepreneur with a background in engineering, product development, distribution, and operations.
With decades of experience in the outdoor and ecommerce space, Mark is responsible for leading the Company's business.
Pavel is a serial entrepreneur with a background in software development, eCommerce, and internet marketing.
With diverse and extensive experience driving technology organizations at all levels, Pavel is responsible for leading the Company's eBusiness.
Our Board
Ed has served on the board of directors for numerous public and private high technology companies.
His current and recent directorships include Interactive Intelligence Incorporated, American Institutes for Research,
and DocuWare GmbH. Starting his career as a professor at the University of Illinois at Chicago, he went on to serve as
the Executive Vice President of Corporate Operations and Chief Financial Officer of SPSS Inc. (acquired by IBM in 2009 for
$1.2 billion). Ed received a Ph.D. from the department of political science at University of Chicago and an M.A. and B.A.
from the University of Maryland at College Park.
Todd was part of the founding management team of Staples, and was instrumental in opening the world's first office superstore,
helping to grow Staples to $7 billion in annual revenue after 12 years. Todd is on the board of directors of several other companies,
including C&S Wholesale Grocers, TileShop, Carbonite, and Kids II. Todd is with the Highland Consumer Fund, and is the Chairman of the
Harvard-Smithsonian Astrophysics Observatory board. Todd received his M.B.A. from Harvard Business School and his A.B. from Cornell University.
Lincoln Isetta is a Managing Director of Morgan Stanley and a Managing Principal of Morgan Stanley Expansion Capital.
Prior to Expansion Capital, Lincoln was an Executive Director in Morgan Stanley's Principal Investments ("MSPI") group,
focusing on private equity investments on behalf of the firm. Lincoln was responsible for several of MSPI's growth equity
investments in the technology, ecommerce, media, and consumer sectors including Perceptive Software, Zappos, and Polar Beverages.
Mr. Isetta graduated summa cum laude from Boston College.
Kelly is the Vice President, General Counsel and Director of Compliance for Ecentria.
Working at Ecentria for over eight years and through Ecentria's various stages of growth,
Kelly oversees a number of legal, compliance, and executive initiatives. Kelly developed and implemented
the regulatory compliance system for the sale of products in an e-commerce environment, and regularly advises on issues
related to technology, consumer, and e-commerce related matters. Kelly earned her J.D. from the Case Western Reserve
University School of Law and her B.A. from the University of Pennsylvania.
Partners
Morgan Stanley Expansion Capital is a private equity platform targeting later-stage investments in technology,
healthcare, consumer, digital media and other high-growth sectors. For nearly three decades, Morgan Stanley has
successfully pursued growth investment opportunities. Expansion Capital's experienced investment team combines
extensive growth equity and franchise experience to pursue a value-creation strategy focused on operational and
financial measures. The team works closely with its investor base of successful entrepreneurs and business professionals
to assist in building proprietary advantage for its portfolio companies. Expansion Capital also leverages the brand
and unparalleled global network of Morgan Stanley to source investment intelligence and opportunities.